Client: Causes for Animals Singapore
Brief: To change the perception that shelter dogs are flawed or imperfect compared to those sold at pet stores.
Credit: Victor Ng, Wern Kee Lim & Weihao Lam
2020 PR Awards Asia - Grand Prix (Campaign of the Year)
2020 PR Awards Asia - Gold (Best Use of Broadcast/Video)
2020 PR Awards Asia - Gold (Cause-Related - Diversity & Inclusion)
2020 PR Awards Asia - Silver (Non-Profit)
2020 Lisbon PR Awards - Grand Prix (Digital & Mobile, NGO’s)
2020 Lisbon PR Awards - Grand Prix (Word of Mouth, NGO’s)
2020 Lisbon PR Awards - Gold (Institutional Image, NGO’s)
2020 Lisbon PR Awards - Gold (Product or Service Promotion, NGO’s)
2020 SABRE Awards - Diamond Sabre (Digital and Social Media, Word of Mouth)
2020 SABRE Awards - Diamond Sabre (Healthcare, Not-For-Profit Organizations)
2020 SABRE Awards - Finalist (Platinum Sabre for Best in Show)
2021 Spikes Asia - Finalist (Digital, Not-for-profit/ Charity/Government)
2021 Spikes Asia - Finalist (Direct, Use of Social/Digital Platforms)
2021 Spikes Asia - Finalist (Entertainment, Use of Talent)
2021 Spikes Asia - Finalist (Film, Not-for-profit/Charity/Government)
2021 Spikes Asia - Finalist (PR, Not-for-profit/Charity/ Government)
2021 AdFest - Silver Lotus (Branded Entertainment, Use of Non-Fiction Film)
2021 AdFest - Bronze Lotus (Digital, Viral Video)
2021 AdFest - Finalist (Film Craft, Casting)
2021 AWARD Awards - Bronze (Craft, Casting, Voice Performance)
2021 AWARD Awards - Finalist (Advertising, Health & Wellness – Animal Health)
2021 Marketing Interactive PR Awards - Gold (Best PR Campaign: Government/Public Services)
2021 Marketing Interactive PR Awards - Gold (Best Regional PR)
2021 Marketing Interactive PR Awards - Gold (Best Use of Content)
2021 Marketing Interactive PR Awards - Silver (Best CSR Communications)
2021 Marketing Interactive PR Awards - Finalist (Best Engagement for a Targeted Community)
2021 Marketing Interactive PR Awards - Finalist (Best Use of Advocates)
2021 Marketing Interactive PR Awards - Finalist (Best Use of Social Media)
2021 Marketing Interactive PR Awards - Finalist (Most Creative PR Stunt)