Client: HP Instant Ink
Brief: To increase awareness of HP Instant Ink by giving the target audiences (which are the parents in Singapore with children aged 3-12) more reasons to print.
Credit: Omar Sotomayor, Xavier Toh & Carson Ho
2023 The One Show - Merit (Direct Marketing)
2023 The One Show - Shortlist (Design)
2023 The One Show - Shortlist (Print & Promotional)
2023 New York Festivals - Gold (Design: Brand Design | Direct Mail Marketing)
2023 New York Festivals - Bronze (Print: Best Use | Interactive)
2023 New York Festivals - Finalist (Direct: Best Use | Targeted Mailing/Programmatic Mailing)
2023 Spikes Asia - Bronze (Brand Experience and Activation)
2023 MAD STARS - Grand Prix (Solution Group - Print Stars > Sectors > Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services)
2023 MAD STARS - Gold (Solution Group - Design Stars > Communication Design > Promotional Items)
2023 MAD STARS - Gold (Strategy Group - Strategy Stars > Sectors > Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services)
2023 MAD STARS - Silver (Solution Group - Print Stars > Print Craft > Illustration)
2023 MAD STARS - Crystal (Solution Group - Brand Experience & Activation Stars > Sectors > Electronics/IT/Office Equipment/Home Electronics & Audio-Visual/Biz. Equipment & Services)
2023 PR Awards Asia - Bronze (Brand Development Product)
2023 Marketing Interactive PR Awards - Bronze (Best PR Campaign: Electronics & Gadgets)
2023 MARKies Awards - Shortlist (Most Creative - Specific Audience)
2023 MARKies Awards - Shortlist (Most Creative - Communications / Public Relations)
2023 SABRE Awards - Finalists (Consumer Products)
2023 SABRE Awards - Finalists (Technology: Software & Services)