Client: Michigan State University
Background: Larry Nassar was the former Gymnastics doctor of Michigan State University, and he abused 265 girls.
Insight: Every Spartan knows when a cry of “Go Green” is heard, a response of “Go White” is required.
Brief: Create a 360 campaign to emphasize the importance of sexual assault awareness, prevention and response. This campaign includes social media content, ribbon poster, activation and regular poster.
Creative Director: Ross Chowles
Press: https://comartsci.msu.edu/about/newsroom/news/powerful-message-sparks-movement
Credit: Tianyi Xie, Ningyu Fu, Amanda McCafferty, Carlie Wirebaugh
2018 One Show Young Ones ADC - Merit
2019 Mid-Michigan ADDY's - Gold (Posters, Installations, TVC x 2, Integrated Campaign)
2019 Mid-Michigan ADDY's - Best of Show
2019 District 6 ADDY's - Gold